Currently onboarding athletes

Your performance deserves more than a scorebook

Kwazi turns cricket performance data into commercial opportunities. We structure your stats, surface what matters, and connect you to brands.

Backed by SETsquared Partnership

SETsquared Partnership - Universities of Bath, Bristol, Cardiff, Exeter, Southampton and Surrey

The Problem

Data exists in abundance. Opportunity does not.

Cricket produces more performance data than almost any other sport, yet for most players, those numbers lead nowhere.

Fragmented Data

Scorebooks, stat sheets, match reports, and league tables exist in fragments - unstructured, incomparable, and rarely understood beyond surface-level averages.

Invisible Performance

Strong performance often goes unnoticed simply because there is no clear way to contextualise it or translate it into opportunity.

Visibility Over Substance

Social media has become a poor proxy for value, favouring visibility over substance and leaving performance-first athletes with no clear pathway forward.

The Gap

Brands want credible stories and measurable performance, but the gap between raw cricket statistics and commercial decision-making remains wide.

Our Solution

From stats to sponsors. We bridge the gap.

Kwazi takes your raw cricket data and transforms it into a commercial profile that brands actually understand.

1

Structure Your Stats

We clean up and structure your key cricketing statistics into a clear, usable format.

2

Compare & Benchmark

Your stats are compared against other cricketers by role, age, level, and region to surface where you stand.

3

Transform Into Signals

Raw numbers become meaningful signals - consistency, progression, impact, intensity - that tell your real story.

4

Translate Commercially

Signals are translated into commercial language, strategically positioning you for brand partnerships.

Unlock Achievements

Increase your chances of being sponsored. As your structured data and commercial signals grow, you unlock milestones that put you on the radar of brands actively looking for credible athletes to partner with.

Start Building Your Profile

Stay Informed

We provide consistent manual updates via WhatsApp to keep athletes in the loop regarding commercial opportunities, stat updates, and next steps throughout the process.

Who & Why

Built by people who understand the gap.

The Vision

We are building the infrastructure layer behind individual grassroots sports sponsorships globally. Launching with a 3-month beta in the UK before expanding to global markets and multi-sport support.

The Founders

Headshot of Alexander Laird

Alexander Laird

Focus Areas

Grassroots Cricket InsightSponsorship Engagement & ExposureAthlete Pathway Expert
Headshot of Muyiwa Oke

Muyiwa Oke

Focus Areas

Full-Stack DevelopmentScalable Platform ArchitectureData Structuring Systems

Get Started

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